atrium
in collaboration with SHOWstudio︎︎︎
2023, image and art direction
At the heart of ATRIUM lies a duality — two look books, one frozen in time, and the other a dynamic dance of visuals. In the moving look book, sound becomes the unseen hand that guides, meticulously crafted by the very hands that birth the garments. Specialist microphones capture the closest contact sounds of the design process — from the rhythmic hum of sewing to the crisp cadence of fabric being cut.
“In an alternate world, the boundaries between personal and public perception blur, and fashion becomes a powerful tool for change. We commit to creating a new space where fashion transcends mere aesthetics, embracing purpose and meaning.”
- Hetty Mahlich
read more on SHOWstudio︎︎︎
- Hetty Mahlich
read more on SHOWstudio︎︎︎